Company

At the 2002 Olympics, in Salt Lake City, Reeldata’s partners had a problem. They were hired to edit for a major International TV network and the media library database was less than user friendly and mostly did not work very well. After the Olympics, they started brainstorming how to design better databases, for both producers and editors.

At that time, by using expensive tape machines, editors had to go through thousands of hours of videotapes and endless paper scripts and crazy spreadsheets, just to keep track of every shot in the post-production process. ReelData found an opportunity to ease the PAIN and created MediaDB. In 2003, it was one of the premier cutting edge solutions which simplified the search for text and data. MediaDB made post-production easier and more efficient for producers and editors. The ReelData partners continued to design new modules and features to MediaDB, like adding video with their “Ingestor” capture hardware, application servers for multi-user database access, and streaming video hardware that allows producers to see their work from anywhere in the world.

MediaDB uses a robust SQL database backend with a Java user interface as a stand-alone app and will run on any internet browser. It’s 100% secure and accessible anywhere, anytime.

ReelData continues to add new products to simplify the production experience while enhancing the creative process for producers and editors, alike. More than just a software and hardware company, ReelData creates killer workflows storage for Media and Entertainment. Now that storage is abundant, the next PAIN is transportation. How to move a lot of media FAST and efficiently. ReelData is partnering with new vendors who have that answer.

ReelData’s mission is to find out what is NEW … What is the BEST … and what is RIGHT for your company.